Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000.
-Wikipedia
These particular examples are what Chris and I have chosen as an example. This particular band are also very similar to the band we have used for our Pop promo.
Gallows are also a hardcore band, and are almost the same genre as Ten Years. The design of this example uses dark colour and is also simple getting across who the band are and they have used a distinctive typeface so thier fans understand that it leads from one album to the next. An image which will be embedded and people would remember.
The Gallows followed exactly this way of marketing so that their audience could recognise this band by one image used on all of their media.
If the images were too different from one to the next then it would be harder for the consumer (that being the audience/fans of the Gallows) to establish which image is the dominating image that represents the band as a whole.
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