Detailed Synopsis

For the synopsis, we have collaborated our ideas and the treatment has been delegated to each member of our group, and I agreed to be the producer, and film most of the footage, and over all look over the entire group, and therefore the Treatment for the Cinematography of the video.
Only Chris and I are now in the group, as a member has left, so we are both taking more than one role.
We have changed the orginial synopsis quite a bit as we realised we can't do everything that was planned before with just the two of us.

Begininng: We want the band getting ready to play a gig, we want them warming up and getting the crowd ready for thier performance. We want to show the raw emotion and basically, blood sweat and tears that goes into getting ready to perform to a bunch of strangers.
There will be no establishing shot, only randon shots throughout of the whole band. We want to follow the fingering of a guitar and sync it upto the music.

Rough Synopsis

For the synopsis, we have collaborated our ideas and the treatment has been delegated to each member of our group, and I agreed to be the producer, and film most of the footage, and over all look over the entire group, and therefore the Treatment for the Cinematography of the video.

4 boys, with no time for anyone.

First scene standing on a wall, posed together all in clown masks. Then they all jump off in the same time, landing feet first on the ground at the same time.

We then want too get a shot of them all having a laugh as boys do, and as their all close, we want to show that as a band and as a group of friends they are even closer, through a bond of music.

It’ll be footage, in the house, on the street, and other public places where they’re together, playing the Xbox, eating, talking, and just generally wasting their time away together, when they aren’t practicing.

There is also a scene in the high street where we will get them to stand in the middle, during the morning, midday and evening. So you can see the transition through the day also there is an underlying connotation of their journey through the video.

Lastly we will get the band to perform at Jacks house, their other friends will be attending wearing the bands merchandise enthusiastic with the performance.

Planning and design for print adverts

The genre of the band is Hardcore, from this I have come to the conclusion by looking at other print adverts is that it is too be kept simple, and dark. Perhaps an image of the band would fit it well, as if it is thier first album, and you want to embed an image of this band into the public audience heads. The initial idea is that they know who the band is for furture reference, and if all is kept similar you will be able to take more in from the Cd cover, and print ad.

The ideas that I felt were needed to be taken into consideration were the elements of continuity; by this I mean the images used within the promotional package. I felt that one image should be used for the magazine advert and poster which will derive from the CD Digipack, this is so that the audience can relate to one another through the use of an image as it is easier to remember an image than a name of an up and coming band that you have never heard before. It would be wise to choose a different effect for each image, say one was made black and white, and the other sepia.

My ideal set would be each image having a coloured tinge to each image, not to the extent to which you cannot distinguish the images from one another, but just a slight tinge, so you know that the image from the cd cover, magazine and poster are all the same image just with a different effect, just to add a bit of variety to the designs so that it doesn't seem to the audience that the band is plain and bland. We have kept it all simple so that fans of the band would understand that it was the same band from one item to the next.

Planning and deisgn for cd digipack

We have had an induction on Photoshop and to be fair, a very short one. It's ridiculously hard to use, but I have managed to work around it.

Following a class discussion, I had a few ideas about what our DigiPak should contain. As a class we agreed the DigiPak/CD Covers should contain:

• Band, Song and Record Label logos
• Titles - Band, song/album name
• Track listing
• Copyright Protection logos and information (©, ®, ™)
• Barcode & Price
• DVD details - age certification or 'Parental Advisory: Explicit Content' label
• Pictures - front, back, middle (inside and outside)
• 4-Sided with 2 Spines- 2 pics outside (front/back covers), possibly 2 inside
• 6-Sided with 3 Spines- 3 pics outside (front, middle, back covers), 2 inside, with Production pics or a "Production & Artwork" booklet
• Collector items
• Competition entry forms
• Limited Edition - 'Exclusive DVD included', 'Bonus tracks', or 'uncut version'.

Then, as a class, we also discussed the Contents and Features to be included on the DVD in the DigiPak, depending on whether we had a DVD in the DigiPak or not. We agreed the DVD should showcase the artist.

We have used a 4 piece digipack template, with the inside cover where the CD sits, and another picture to the left of it, and of course the front and back cover.

While being at the bands house we had a chance to take a few pictures of them, and a member of the band has a little brother who also took pictures. We used the pictures of the band practicing in the cellar, and one just against a wall.

Initially the picture on the front is just a silhouette of the band, and I think is brilliant, because it's simple yet effective, instead of overloading the album cover otherwise, it's a good portrayal of the album name, and the way the band would like to be seen.
The back cover runs along the same theme with a black background, keeping it simple. The font is all the same, and grey in colour. With this we have added a bar code, copyright symbol, and track listing.

"Insert Picture"

This is the final copy of what i have done and features the front and back cover, the back of which I've kept quite simple and dark because I think it has all the characteristics of the band. As for the inside, where the CD goes, is a personal picture one of the band members has drawn on paint and shows the lighter side of the band, just being friends, and having a laugh.
Also on the inside is a picture of the band in performance which is quite a nice picture, and I have edited it to the best my possible standard for Photoshop...which is quite poor to be fair.

Band Marketing/Promotional ad

Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000.
-Wikipedia

These particular examples are what Chris and I have chosen as an example. This particular band are also very similar to the band we have used for our Pop promo.
Gallows are also a hardcore band, and are almost the same genre as Ten Years. The design of this example uses dark colour and is also simple getting across who the band are and they have used a distinctive typeface so thier fans understand that it leads from one album to the next. An image which will be embedded and people would remember.
The Gallows followed exactly this way of marketing so that their audience could recognise this band by one image used on all of their media.

If the images were too different from one to the next then it would be harder for the consumer (that being the audience/fans of the Gallows) to establish which image is the dominating image that represents the band as a whole.

Synopsis and Treatment for Pop Promo

Synopsis-

Narrative-

One half one hand held video footage, tour style, black and white, amateur, rough, sketchy. Boys being boys, having fun, having a lark, practicing, rehearsals, driving around, chilling out.

Second half- the more professional side of the video, with a story line. Smooth shots with the cameras set up properly. Standing in the street, morning, afternoon, evening, goes through the day, people rushing past them. Includes footage of them being less serious to a more professional outcome nearing the end of the video, which finalizes with their gig.

Mis en scene-

1st Part

In black and white because they need to be more attractive, it makes the footage look more gritty and most videos in the hardcore genre have been put into black and white so it’s like a characteristic, They mostly all hang out at jacks house, or in his garden, or when they practice in his playroom, they have practice Thursday and Sunday. When they have a mess around it usually includes Xbox, beer, Ade’s car McDonalds, joking around, and food, messing about with their instruments.

Stop video half way through and have a zoom or footage of Jamie, saying something stupid, then music starts again.

Costume- Dress how they usually do, and look the same as the usually do.

2nd part-

Set it Ipswich town, mainly the high street, including late night Christmas shopping, going to use the natural light, and it will be brighter. People rushing past them, trying to symbolize that this band ‘ Have no time for anyone’. Also they’ll be trying to stand out compared generic other bands.

Costume- More groomed, smarted attire, more professional apparel.

Shirt/t-shirt, trainers, jeans

Cinematography-

Introduction:

Standing on a wall, with clown masks. Just before they hit the floor, close up of all 4 members heads, so a mid shot of all of them. They will be wearing their recently made promotional T-shirts with the band logo on the front which also features on their current EP.

Part 1- Documentary

Because it is hand held first there’s going to be plenty of mid shots and close ups of everyone in the band, and the band. Filming from all angles, and getting all the footage we can. So we aren’t focusing too much on what type of shots when it comes to the Tour Video Fish eye lens may be used.

Part 2-Gig

We’re getting the band to do a live performance for us, in one of the band members, Jack’ house. We may have to re record 4 times over making sure we get clear views of the band and each member playing their instrument. Just to get smooth flowing shots. We want these shots to be neat so the band and us have a professional look.

Part 3-Studio

Street Spirit by Radio Head have a pop promo, which we viewed in class. One of the parts from the video has many shots of the lead singer, with different lighting and fading in and out from his face, while singing. He’s moving across different parts of the screen and its blacked out blind him only to show a clear outline of his face. These shots must flow well, and be soft focus, but still edgy in other shots. We’ll do this in the studio, with the leader singer, and may include the others.

Editing-

Choppy rough and edgy shots, not particularly smooth. Black and white, gritty effects.

Individual research

Hardcore punk, often referred to as simply hardcore, is a subgenre of punk rock that originated primarily in North America (though, early examples could be found throughout the world) in the late 1970s. The new sound was generally faster, thicker, and heavier than earlier punk rock. Early hardcore has a quick tempo with drums and vocals in time, whereas modern hardcore punk has drums and vocals which may not be on beat with the tempo.

In the United States, the music genre that became known as hardcore punk originated in different areas in the early 1980s, with notable centers of activity in California,Washington, D.C., New York City, Michigan, and Boston.

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Since their inception in 1995, Bridge Nine Records has turned from a hobby to one of the biggest and best music brands in the world. What was once a once man operation has grown into a nine-person full-time operation headquartered in Peabody, MA (just outside the label's original home in Boston) with affiliates and distributors worldwide.

Bridge Nine's fiercely independent do-it-yourself work ethic is one of the biggest reasons the label has been able to persevere in a tumultuous music business climate in addition to growing significantly in a time when labels are contracting rapidly. The label has been featured in some of the biggest magazines in music today including Alternative Press and Revolver.

Just fourteen years ago, an avid punk and hardcore music fan named Chris Wrenn started putting out 7" records by some of his favorite local bands. "The label started out pretty slowly", said Wrenn.

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Many bands feature on the website Bridge9 have influenced many local bands, such as Ten Years,and Dungeons which is one of the old local bands which inspired Ten Years to start their own band, on the Bridge 9 site, it has some of their idols featured along with merchandise, show times, and videos. Many of the videos made by hardcore bands, are black and white, or purely gig footage with very grim shots, on a hand held camera. Without a lot of care or attention. You do rarely get the ones which have been put in a specific location and the band have to act up to a story.

Considering hardcore and punk originated from the era of the Nazis these people in the videos are typical big burly men with shaven heads and a irate and tough attitude, full of anger. Then there is the reasoning for the vocals because they just shout to get a point across. Another characteristics of the hardcore genre is their way of dancing, it's called 2 stepping o moshing and you will see it a lot at live shows. Moshing is something back when the Nazis were around and used to do when they listened to punk thrash and hardcore music and it still goes on today.

Music Promotional Package

When releasing an album or single, you will be selling it in shops or online. When someone purchases this song or album online, you get the 'album artwork' with it. When purchasing a CD single, or album, you also get the album artwork- the cover of the CD. The CD or online single might differ from the album artwork, but they will still be similar in a way, which will most probably be obvious.