History of the development of Pop Promos

Top of the pops was a British music chart television programme, made by the BBC and originally broadcast weekly from 1 January 1964 to 30 July 2006. It was traditionally shown every Thursday evening on BBC1, before being moved to Fridays in 1996, and then moved to Sundays on BBC Two in 2005. Each weekly programme consisted of performances from some of that week's best-selling many popular new artists, with a rundown of that week's singles chart. Additionally, every year there was a special edition of the programme on Christmas Day featuring some of the best-selling singles of the year.

(http://en.wikipedia.org/wiki/Top_of_the_Pops)

Although the program was based around live performances from the bands and artists, it was still a way of advertising the artists, with it being chart music, they didn't use videos, and would them playing live to an audience, unless a particular band couldn't make it only then would they show the video. In its extensive history, Top of the Pops has featured many artists, many of whom have appeared more than once on the show to promote many of their records.

With the arrival of the sound films and talkies in 1926,something named ' musical short films ' were then beginning to be produced. Vitaphone shorts (1926–30), which were produced by Warner Bros, featured many bands, vocalists and dancers. Vitaphone was known as a sound film process used on features. This was not the original The first process was called Fuchessound. Vitaphone was the last, but most successful.

A pop promo is more widely known as a music video. It's a short film, or just described as a video that accompanies and song, or some music. The idea behind them is really a marketing ploy, it'll help boost sales of the song artist band and music. Although the origins of music videos go back much further, they came into their own in the 1980s, when MTV which was originally purely music based their format around the medium, and later with the launch of VH1.

The term "music video" first became popular in the early 1980s.

Music videos primarily use a wide range of styles of film making techniques, including animation, or live footage, set ups, or have a more theatrical theme even some are filmed like documentaries, and non-narrative approaches. Some music videos blend different styles, for a unique approach as there are many many videos out there, you always want yours to stand out amongst the others.