In the video Chris managed to play with the brightness and contrast to create a grainy, dark and underground feel to the video as this kind of feel suits the genre very well. We didn't edit the video to much as we thought with the natural footage we would ruin the authenticity.
Here is a small video we composed showing you the difference:
Friday, 30 April 2010
Thursday, 29 April 2010
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In the media product that we have finished with the forms and conventions of it rely mainly on it's given genre, which is hardcore. With given research I have come to find what characterstics lie in these main music videos of the hardcore variety and I believe that my pop promo consists of all of these. A lot of the footage was mainly based on the lead singer of the band, which I also found when looking at other examples. We had to lip sync this part of him in the studio to get the right effect and perfect timing.
The video may have a certain appearance about it, rough and almost trashy, but there is no stereotypical video, each one is very different , your perspective and how others may perceive it. Usually as I said, they are rough, there is no real budget, or none which you can tell of in many videos we used to help us. It is generally the band performing, meaning there would be no narrative. So when it comes to editing it all relies upon that. You have to be able to give the video some movement without having a real 'storyline' as such.
With our band, and others alike, they want you to portray their passion, for music, for their band, and for that particular song, which means all focus is on them, particularly with ours. They want to be represented however they wish, no matter how that is, to be distinct.
Then comes the technical part of these pop conventions, the camera shots are usually different, choppy and a bit messy. The movement of the camera is varied, with the use age of still tripod shots and overhead crane shots to establishing shots as well as pans to emphasize the energy that the band have as a whole. All these shots have been edited to each second, to capture the perfect moment, in our eyes that we have seen a thousand times before, but it almost keeps the audience hanging, meaning they would make the effort to watch the video again for clips they may have missed out on first time round.
When first introduced to this project, I instantly found a video I thought would be a brilliant example, one of which I have included earlier in my blog. Their lyrics aggressive as well as the image as a whole. Now this is how they wanted to be portrayed, and it's been done very well. The shots used are what seem to be some really rough footage, some of which is live, and some performed, just as ours was. They are all together as a group, without the intimidation, I like to think this is how Ten Years are, a tight friendship group. But are not afraid to show their aggression. The video for terror is also in a dull sepia tone, with the band just hanging out, traveling and even some shots of them playing. The camera again focuses mainly on the lead singer with many close ups of his face. Each cut is fast paced and the video is edgy, fast, and always one you would remember. The energy shown is how we tried to project Ten Years.
***
How effective is the combination of your main product and ancillary texts?
Personally i think that our ancillary texts along with our main product has been a sucess and is as effective, if not more than we had thuoght. We produced a front and back cover for our CD along with the 2 parts inside, and the spines - with this we also created a magazine advert.
All of these media texts are interlined intentionally so the audience can easily realate on to another without the use of words.
We used the same typefact for the album covers and the magazine advert, it helps convey to the audience that they are all within realation of each other, almost a subliminal message, so they realise one links to the other, without raelly having to concentrate. We used the same image on the album cover and advert, but changed the coloured effect.
We concenrated on our target market when it came to including quotes from magazines such as 'Kerrang!'.
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?
In the media product that we have finished with the forms and conventions of it rely mainly on it's given genre, which is hardcore. With given research I have come to find what characterstics lie in these main music videos of the hardcore variety and I believe that my pop promo consists of all of these. A lot of the footage was mainly based on the lead singer of the band, which I also found when looking at other examples. We had to lip sync this part of him in the studio to get the right effect and perfect timing.
The video may have a certain appearance about it, rough and almost trashy, but there is no stereotypical video, each one is very different , your perspective and how others may perceive it. Usually as I said, they are rough, there is no real budget, or none which you can tell of in many videos we used to help us. It is generally the band performing, meaning there would be no narrative. So when it comes to editing it all relies upon that. You have to be able to give the video some movement without having a real 'storyline' as such.
With our band, and others alike, they want you to portray their passion, for music, for their band, and for that particular song, which means all focus is on them, particularly with ours. They want to be represented however they wish, no matter how that is, to be distinct.
Then comes the technical part of these pop conventions, the camera shots are usually different, choppy and a bit messy. The movement of the camera is varied, with the use age of still tripod shots and overhead crane shots to establishing shots as well as pans to emphasize the energy that the band have as a whole. All these shots have been edited to each second, to capture the perfect moment, in our eyes that we have seen a thousand times before, but it almost keeps the audience hanging, meaning they would make the effort to watch the video again for clips they may have missed out on first time round.
When first introduced to this project, I instantly found a video I thought would be a brilliant example, one of which I have included earlier in my blog. Their lyrics aggressive as well as the image as a whole. Now this is how they wanted to be portrayed, and it's been done very well. The shots used are what seem to be some really rough footage, some of which is live, and some performed, just as ours was. They are all together as a group, without the intimidation, I like to think this is how Ten Years are, a tight friendship group. But are not afraid to show their aggression. The video for terror is also in a dull sepia tone, with the band just hanging out, traveling and even some shots of them playing. The camera again focuses mainly on the lead singer with many close ups of his face. Each cut is fast paced and the video is edgy, fast, and always one you would remember. The energy shown is how we tried to project Ten Years.
We have included all these conventions mentioned in our video. Lip-syncing was used for both verses in the song so that the lead singer was pracitcally always in full view. It was easier getting him in the TV studio at college, also it's almost vital, so your viewing audience understand the layout of the band. Although you can't always see the leadsinger, even his sillohette can represent his presence.
We didn’t want to use the lead singer throughout the whole pop promo as this would be tedious, and the actual instrumentals are just as if not more important than the vocals. A constant variety of shots were used throughout, especially when the camera was focused on the lead singer, we had shots consisting of close-ups, extreme close-ups, mid shots, overhead shots and hand held shots whilst moving.
We didn’t want to use the lead singer throughout the whole pop promo as this would be tedious, and the actual instrumentals are just as if not more important than the vocals. A constant variety of shots were used throughout, especially when the camera was focused on the lead singer, we had shots consisting of close-ups, extreme close-ups, mid shots, overhead shots and hand held shots whilst moving.
***
How effective is the combination of your main product and ancillary texts?
Personally i think that our ancillary texts along with our main product has been a sucess and is as effective, if not more than we had thuoght. We produced a front and back cover for our CD along with the 2 parts inside, and the spines - with this we also created a magazine advert.
All of these media texts are interlined intentionally so the audience can easily realate on to another without the use of words.
We used the same typefact for the album covers and the magazine advert, it helps convey to the audience that they are all within realation of each other, almost a subliminal message, so they realise one links to the other, without raelly having to concentrate. We used the same image on the album cover and advert, but changed the coloured effect.
We concenrated on our target market when it came to including quotes from magazines such as 'Kerrang!'.
What have you learned from your audience feedback?
The feedback we got from our target audience about our pop promo was very good, we asked about their thoughts on the pop promo: good, bad or neutral. The most common response that we received was about the pace of the editing and the variety of camera shots and that they especially like how the pace was sped up more and more the closer the tension built up in the song for the second verse. The only real downside that a few people mentioned was the fact that there was a lack of other band members within the pop promo and that it would have been nice if they were more involved. The overall feedback was very positive and all I learnt that if there is more than one person in a band or in a group then it is better and more appealing if the whole band are shown often and introduced to the audience in that way.
I also learned from my targeted age group what kinds of stylistics and conventions they like to see in a pop promo for them to be attracted to it and influenced on watching it. So my first question that I asked that regarded to the pop promo was what appeals more to them in a music pop promo, either mise-en-scene, cinematography, editing or special effects, it turns out that almost a third of the people questioned claimed that the editing of the pop promo was the most important as it judges the pace and transitions; what you see. Secondly I wanted to know how my target audience managed to watch music videos, just over half watch them via YouTube and the rest use either TV music channels, Gaming console, Online Music Channel or an MP4 Player. It also turns out after asking my third question on how often does my target audience watch music videos, and the response was quite outstanding, just over 90% watch music videos daily, and under 10% each watch music videos either weekly, monthly or not at all.
***
How did you use media technologies in the construction and research, planning and evaluation stages?
Before we could start with using the Apple Mac’s to do anything, we first needed footage of the band, this meant visiting one of the band members premises and also having to take cameras out to be able to film a live gig.and filming on site using DV camera; unfortunately there wasn’t enough light within the premises to get decent footage for the pop promo, so we were lucky that we had taken special high wattage studio lights with us so that we could light to our preferences.
Once the footage was all on 6 or 7 tapes we had to capture all of the footage onto the Macs using a FireWire which connected from the DV camera to the Mac tower. We captured all footage to the storage of the Mac tower onto a program called FinalCutPro, this was the software used to edit our pop promo. After filming and capturing our footage we concentrated our main efforts on learning how to use the new Final Cut Pro video editing software in the Apple iMac Editing Suite.
The program was fairly easy to use, we had a time line where we would place our captured footage on, and cut, crop and change the footage around until we were happy with it, this also gave us the opportunity to use special effects on our footage to create different effects and irregular views for which we were comfortable with.
The photos used in the ancillary texts were taken with a digital camera of which we transferred to the Apple Mac and used Photoshop to edit them. Photoshop is an image editor where we could take photos or take still frames from the pop promo and edit them in Photoshop. This also gave us the opportunity to place effects onto the images to create different effects and designs.
Research Planning:
The Blog served as a source not only to record progress but also as a daily journal, where I recorded events that happened that were relevant to the project, such as disasters with weather conditions, which couldn’t have been helped. It was also my main source for uploading any pictures, videos, a lot of my research.
When first introduced to the project, we needed the internet, something we use everyday. We had to rummage around and find videos, images, just general research, anything we could get our hands on that would help us in the beggininng middle and end. As for everything, Google, YouTube and Facebook/Myspace were all a huge help in collecting our information. Youtube for the videos and music tracks, google for images, and links to possibly every site in the whole entire world, specifically down to what we were hunting for.
Facebook was used for the feedback, showing the video to the band, and getting thier opinion, along with everyone elses!!
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